Tuesday 1 July 2014

Q31: What can Marie Antoinette teach us about communication?

According to the popular story of Marie Antoinette, the Parisian mob was thronging at the palace gates demanding bread when the French queen appeared in the royal balcony and, with a wave of her delicately gloved hand, declared, 'Let them eat cake!' 
The starving peasants, intent upon survival not pleasure, did not take kindly to the charming comment - and promptly cut off her head.[1]

Making suggestions which don't match other people's needs can be so risky that I've given it a name: the Marie Antoinette Syndrome ...

[1] The story is apocryphal. The popular myth apparently conflates one of several bread-shortages prior to the French Revolution with the revolution itself; and the comment was almost certainly invented (or recycled) by revolutionary polemicists and others using a phrase earlier coined (or invented) by Rousseau.